Opportunity investing in companies that cater to mass-market consumers

Beyond the tech company segment, a new stock segment appears to be en vogue according to Matt Hochstetler equity portfolio manager at Capital Group…

As a kid growing up in Lawrence, Kansas, I started a lawn mowing business to earn extra money while attending school. The experience taught me the importance of hard work, the value of a dollar, and how to live within my means.

Fast-forward three decades and I see significant opportunity investing in companies that cater to mass-market consumers, including folks struggling to make every dollar count. This investment theme may not sound as exciting as artificial intelligence or the latest biotech breakthrough, but I think it could be just as rewarding for those who, like me, prefer to invest in companies that make products they use every day.

In my view, this is a long-term investment opportunity. That said, there are four recent developments that I think are generating some powerful tailwinds.

1. Working-class wages are moving higher

2. Tax policy is providing support

3. Minimum wage is on the rise

4. Mass-market companies are rising to the occasion

I am rooting for this group of people to prosper, and I am expressing that conviction in my portfolios. I believe the working class is the heartbeat of the American economy and, if they succeed, we all succeed.

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