marlaina.voelker@e2efinancial.com

Marlaina Voelker is E2E Financial’s marketing and communications specialist. She joined the firm in September 2024, taking over the marketing reins as long-time E2E team member Theresa Bell embarked on retirement and her next chapter.

As a Gen Z social media maven and digital marketing wiz, Marlaina brings a vibrant enthusiasm for keeping E2E clients connected and engaged. Among her responsibilities include writing and publishing the Dental Insights and Market Update newsletters, email communications, and posting lively and educational content on the firm’s social media platforms.

A native of Buffalo, NY, Marlaina has worked in digital marketing at leading agencies in New York, where her efforts significantly increased followers and overall engagement. Before joining E2E Financial, she handled marketing for Environmental Education Associates, Inc. in Buffalo.

She earned her bachelor’s in business administration and a minor in marketing from the State University of New York College at Genesco. During college, she served as Vice President of Finance of her sorority, Sigma Delta Tau, streamlining financial reporting processes and implanting new tools for clearer financial data.

Marlaina continues to stay abreast of the best practices in the ever-changing field of marketing through her professional membership in the American Marketing Association. She also holds a certification in social media from Hootsuite.

“I want to connect with our clients through meaningful content that is also entertaining and shows the personal side of our practice, especially as we have a lot of Zoom meetings. We want our clients to know we are a resource for them.”

When she’s not working, Marlaina enjoys hanging out with friends and her dog, Cali. As a self-described foodie, she loves trying new restaurants. She’s also a travel buff, having gotten the travel bug during a trip to Switzerland as a teen when she climbed to the top of Mt. Pilatus. Her future travel bucket list includes Rome and Antarctica.